Big Impact. Big Brands. Generated millions in realized revenue for global brands like Walmart and The Home Depot through in-depth research that directly informs business strategy and product roadmaps.
Established and scaled UX Research at Walmart Data Ventures, growing the team 500% and transforming research into a core driver of product strategy. Led hiring, built research frameworks, and embedded research into product decision-making to drive impact and innovation.

Staff UX Researcher

Walmart Data Ventures 2022 — 2025

Led the research strategy for Data Ventures, a B2B SaaS platform designed to empower Walmart's top 300 suppliers to optimize their retail strategies.
Established and scaled the research function as the first researcher by developing a research strategy, hiring plan, and intake process, driving 500% team growth.
Created a research playbook outlining value and processes, leading to the launch of 14 projects in the first year across 6 product teams.
Led 30+ research studies with merchants, analytics, sales, and developers, utilizing methods including problem identification, structured interviews, and survey research.
Drove $5M in new revenue through generative research with merchants and store managers, uncovering inventory pain points and collaborating with product teams to shape the strategy for an AI-tool, improving inventory accuracy and in-stock rates.
Grew API adoption 100% through interviews on the user journey, collaborating with product that influenced improvements to technical docs, platform migration, and scope.
Saved $200K annually by leading a card sorting study with merchants, collaborating with design that improved the taxonomy of a merchandising tool, reducing support tickets.
Developed and launched a research panel in collaboration with other researchers, securing 70 participants, streamlining recruitment, and enabling faster insights.

Staff UX Researcher

The Home Depot 2019 — 2022

Led 40+ research studies across sales teams, field technicians, and supply chain, utilizing methods including problem identification, journey mapping and user interviews.
Generated a $100M revenue opportunity for an internal CRM sales tool by leading foundational research with sales managers to uncover conversion bottlenecks in the sales cycle for the company’s $10B Installation business.
Unlocked millions in revenue through generative research across 6 selling channels, dozens of stakeholders, collaborating with product teams to shape the strategy that influenced improvements that shortened sales timelines.
Facilitated a series of workshops aligning 15 executives to define a multi-year vision, strengthening the competitive edge for Home Depot’s $10B installation business.
Built and launched an internal UX Mentor program with 30 initial participants, implementing structured coaching and peer learning to elevate skill development.
Coached early-career researchers in facilitation, stakeholder engagement, and research strategy, equipping them for long-term success.

Design Experience

Research Toolkit

Qualitative Methods (8 Yrs): User Interviews/Contextual Inquiry, Usability Testing, Card Sorting, Diary Studies, Alpha/Beta Testing, Heuristic Evaluation
Quantitative Methods (6 Yrs): Web/App Analytics, Survey Research (Including Weighting/Sampling), Metrics Development
Research Tools: User Testing, Optimal Workshop, Dovetail, Qualtrics, FigJam, Airtable, Quicktime, R.

Leadership Experience

10+ years of experience conducting UX Research in an enterprise organization
8+ years of experience working with executive leadership (e.g., Director level and above).
6 years of experience mentoring researchers on research methods and impact.
5 years of experience hiring UX research and design talent.
3 years of building research teams from the ground up.

Education

Recognition

Elevating Research's Strategic Value: (After presenting work at a product all-hands) "I want the whole team to listen to the importance of UX Research and what thoughtful and methodical discovery can offer product visions and roadmaps." — Sr. Director of Product
Scaling Research: (After an annual review) "Great job on a successful year, David. It's been wonderful seeing the increased demand for UXR in multiple product areas and teams. This shows the value and payoff of your contributions so far. Thanks for all your hard work!" — Director of Design
Quick Impact in a Complex Space: “Shoutout to @David Rossman for quickly jumping in head-first into one of the most complex spaces we're working in (assortment analytics/transformation). He quickly developed a research plan and conducted many cross-org interviews that helped shed light on top of mind problems and opportunities in this space! #collaborative #entrepreneurial” — Sr Manager, Product
Research Informing Strategy: "Kudos to David for wrapping up the integration research. The work was very well received, and the strategy the team worked on (informed by user insights) got a green light! Additionally, David has been connecting the dots between this product space and other product areas. Great job David!" — Sr Manager, Design Research

Building Partnerships: “Your partnership has been a key pillar of our project journey.” Staff Designer
Research Impact: "The current UX research has helped us immensely in designing our supplier experience and focusing on things that matter for our suppliers for the first launch." - Sr Manager, Product
Insightful Analysis: "David! This work product is gold! I sit at your feet - teach me your ways!!! Seriously - really nice work. I appreciate the detail, focus on the customer, and keen insight into what frustration we can help solve. This is exactly what we (product) need/want to ensure we're building something that customers want. Really impressive - keep it up!" - Product Director